David Ogilvy: Write the way you talk
Naturally.
Ad maven David Ogilvy in a memo to his employees:
Write the way you talk. Naturally.
Use short words, short sentences and short paragraphs.
Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
Source: David Ogilvy’s Timeless Memo On Writing
💥 I’m serving up jokes in Seattle on 11/20 (tickets). Come through/tell your friends.
