Filmmaker Jordan Peele:
When you have fun writing, that’s the material that works. My advice to anybody dealing with writers’ block is to follow the fun. If you’re not having fun writing you’re doing it wrong. Shift up your tactic. I’ve been in comedy for many years, and often times that sketch I thought was going to work and be brilliant, doesn’t work. But that simple, stupid sketch you cracked yourself up on will work. The process of having fun doing the work is visible to the audience. By the time we were making Key and Peele we knew that. We were continually validated by that. As far as writing [Get Out], the idea was follow the fun and let it come. Not having a time limit, not being on a clock, allowed me to push a little, have fun, come back a day later…smoke a little weed, and have the good work teach me what it was.
Source: Jordan Peele on Racism as Horror, Writers’ Block and More